As a man who made the enjoyment of life a philosophy, Zino Davidoff believed in enriching the world with beauty and elegance . The son of an immigrant tobacco merchant in Geneva Switzerland, Davidoff journeyed to Latin America at 18 in 1924 to learn the tobacco trade. Returning to Geneva and taking over the family business in the early 1930s, Davidoff saw his familys shop thrive in the haven Switzerland had become for the wealthy in World War II. The marketing of Cuban cigars, his desktop cigar … READ MORE
